After nearly three years of presenting "New Live & Unsigned" on hcr923fm.com, Iain Tinsley, founder of Softlad Management/Promotions decided to concentrate on promoting the best unsigned bands and artists in the North West. At the start of 2017 Iain enlisted Mal Keenan to aid him in his new project.


Our aim is to help promote the best bands/musicians helping them reach a wider audience through our live music events at venues throughout the North West and beyond and through social media.


Since then we have built up a reputation of bringing into the fore the best original bands and artists of all genres and from all around the UK through our live music events. We continue to do what we love, which is to promote the best bands/musicians by giving them a platform to show off their talent.

If you want to get involved, come along to one of our many live music events, support original music and get in touch!



A playlist where you can find all of Iain Tinsley's New & Unsigned Shows from his two year stint as radio presenter.

*Click "up next" below to view all shows