After nearly three years of presenting "New Live & Unsigned" on hcr923fm.com Iain Tinsley decided to concentrate on promoting the best unsigned bands at events throughout the North West and through our website/social media. Softlad Management / Promotions was founded January 2017 and soon after we hosted our first event on 28th Jan 2017 at The Snig, Widnes.
Soon after Iain enlisted Mal Keenan to help him in his new project. Throughout our journey we have had help off some good people, photographers and sound guys.
Since then we have built up a reputation of bringing into the fore the best original bands and artists of all genres and from all around the UK through our live music events. We continue to do what we love which is to promote the best bands/musicians by giving them a platform to show off their talent.
If you want to get involved, come along to one of our many live music events, support original music and get in touch!